Anpu Sun
Anpu Sun is a communication designer based in Melbourne, specialising in critical design, art direction, brand identity and publication. She announces to make some fun and vows to delete boredom in design.
 
anpusun@outlook.com

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INDEX:

  1. ZIGZAG
  2. MELBOURNE CINÉMATHÈQUE 2024
  3. COMFORT THROUGH DISCOMFORT
  4. MARVELLOUS MARVERICK
  5. KOTERII START-UP
  6. SOUNDING TYPE: OPENING
  7. TOMO EXHIBITION
  8. STOW
P05 → KOTERII START-UP CORPORATE IDENTITY





Koterii is a tech company inventing meat products/alternatives using cells of animals. Through experimenting with cell curation, nourishment and nurture, it aims to enhance and create a more sustainable and affordable source of meat.

The brand strategy revolves around the microscopic world and the abundance of possibilities it holds for true cultural change of food and agriculture. Closely connected to future life, it helps to communicate the technology’s value and actively fights the stereotype of traditional lab-grown meat companies.











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