Anpu Sun
Anpu Sun is a communication designer based in Melbourne, specialising in critical design, art direction, brand identity and publication. She announces to make some fun and vows to delete boredom in design.

anpusun@outlook.com

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INDEX:

P01 → ZIGZAG

CRITICAL DESIGN
DESIGN RESEARCH
ANIMATION

Acting as a mirror between the audience and the absurd platform constructed through the recurring imagery of dreamscapes, the project uses its seemingly nonsensical narrative to provoke thought beyond the surface. Rather than focusing on what happens, it invites viewers to consider what is happening—to engage with the underlying context and meaning. The aim is to encourage the audience to question everything they see and hear within the animated video experience, ultimately raising awareness of their own social practices and behaviours. These are practices that often unfold within a seemingly well-structured, rule-based system that, upon closer inspection, reveals itself as absurd.

Set in a gloomy atmosphere, ZigZag seeks to unveil and satirize the repetitive absurdities of modern life. It offers a space for both cathartic empathy and critical reflection, enabling viewers to confront the hypernormalised social systems they inhabit—systems that, in many ways, resemble the endless, futile struggle of Sisyphus pushing his rock.

When the audience comes to recognize the absurdity embedded in everyday life and when they identify the absurd within their own existence, they are faced with a choice: to challenge it, resist it, or accept it. Regardless of the path chosen, a conscious and reflective process has begun. Will you surrender to life’s irrationality and meaninglessness, or will you carve out your own purpose and imagine happiness within this absurd human experience?

‘How might we digitally communicate the endless absurd loop in contemporary human life to arouse people’s critical reflection on their own hypernormalised social environments?’

Responding to life absurdity through facial experiments

Facial experiment responding to life absurdity

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